The Minds Behind  UnicornWay

Cristina Boels leads UnicornWay's strategy, brand, and client growth. A multilingual performance marketer, she spent years driving marketing and client experience at Wens Travel in Cluj-Napoca — running campaigns across paid search and digital channels while connecting people with the right experiences. She brings that customer-first, growth-oriented mindset to helping European organisations adopt AI with clarity and confidence.

Alexandre Boels is a technology delivery lead who spent years at a market-leading IT consulting firm, where he led enterprise IT projects — driving deployments, service migrations, and support for new technologies across large teams, with a focus on problem and knowledge management. Pairing that operational rigour with a passion for human-centred AI, he now builds production-grade AI automation for UnicornWay's clients — at the intersection of engineering discipline and business pragmatism.